Volume Two | Welcome to the club.

WHY WE ARE THIS WAY

Commonly asked questions.

Full disclosure: not all have answers.

— Excuse me, where are you located? Where do you want me to be located? It’s not that we are afraid of committing a city, but we enjoy getting a few stamps in our passport and working with our team across the world.

— Wait, what do you do?  We work in music, film, corporate, fashion and whatever else we happen to get into. As tastemakers, our industry is not one of the above, it’s all of them. We work in culture.

— Why is your portfolio password protected? It protects our clients and our creative integrity. The password forces a conversation and we want to connect with people. Not to mention that in a time when everyone is granting behind-the-scenes access to the mass population, maintaining this level of mystery creates intrigue from potential clients.

— Why do you do this? We believe design has the power to shape how society perceives and interacts with the world around us. We create work that matters with people we actually like.



COMPANY OVERVIEW

Roles

Bethany

Nicole

Shelby

Jamie

Oliver

Emily

Ashton

Laura

Nathan

James

Ric

Culture

The Breakfast Effect

Once a month we host a breakfast with fellow women working in our industry to share wins, opportunities, brainstorm solutions and have one person each time lead the group in something.

Snacks will be provided by a sponsor and each breakfast will have an Agenda includes:

Guest of Honour (they will speak for 20 minutes and will have these questions sent to them)

Case Study (will present for 5-10 minutes and then have a discussion)


Team Meetings - Tuesdays

2pm Tuesday meetings are roundtables that include:

— Projects highlights

— A goal for the week

— New skill/tip/app/ way of doing something

— The Whoops Award: Their biggest failure/learning from the week

— Personal share: this can be anything from a little taste of your weekend to a resolution to


The Whoops Award

We believe in celebrating failure because the more we can fail, the more we can learn. To make this point extra clear, at our weekly meeting we will share our wins, brainstorm solutions, talk logistics and of course tell our biggest failure from the week. The team will then vote for who wins the Whoops Award that week. Trophy included.



Revenue Model

Do more of what’s working.


We do not believe that hours and output have a mutually exclusive relationship. AKA if you put in x hours of work, you will get y product. For that reason, we divide our time by priority. We have the following offerings and assign % to what % of our time they should take up based on priority.


GOODWORK Creative Agency 70%

This is our main function/ reason for being.


Our Companies/Film Production 10%

We make money by running successful businesses. We want to allow ourselves the space to have a diversified revenue model as well as perse other passions. Ie. Closet Raid


Speaking of diverse interests. We produce feature films from development to your #1 Netflix suggestions. Existing projects include:

I’m Not a Bad Person

VIOLENT

Grand Prairie

Younger than Yesterday

SPELL


Resources 10%

Training other companies, hosting monthly meetings with creatives etc.


GOODWORKS 10%

Good works are good work. We donate 10% of our time to projects for nonprofits and social enterprises through GOODWORKS.





Company Structure AKA The Collaborative Model

Think law firm, but with fewer power suits.


We believe in a collaborative model based on fees and receipts AKA when an associate brings in a project (they will be the lead on it) bring it to the GOODWORK team and decide how the work will be divided.


For example a $20,000 branding project is brought in:

$5,000 Design Time (logo, brand book)

$8,000 Associate who brought it in to act as the project manager

$2,000 Bethany for brand book copy creation

$5,000 Nicole for Creative Direction of all assets


Also similar to a law firm, there will be a time when associates can become partners with a buy-in.


There are no hidden fees. If you are an active associate, you will receive an email, space to work,  and assistance with invoicing if you want it. You are a member of the team, we have your back and hope you have ours too.


New Thoughts on Associate Structure: *Keep above and add

  1. Consulting Fee/ Project: All Project BG/NI work on are categorized as GOODWORK.

  2. Annual “Membership”: Includes email, invoicing, contracts, office etc. for x$/ year - this will ensure our costs for this office are covered - could just be $200/month or whatever we think is fair




INTERNAL POLICIES

blah.blah.blah.



Project Management

We use G Suite heavily.

— GOODWORK_ACCOUNTING > Submit Monthly Expenses, Client Contracts

— GOODWORK_INTERNAL > Our Guides, Brand, The Breakfast Effect Docs etc.

— GOODWORK_PROJECTS > Client Files



Naming Conventions:

  1. Folders: ALL CAPS *yes, as if you were yelling

  2. Organization: Client Name (main title) > Client Name_Function (secondary titles) > Documents (use as much description as you feel necessary)


Task Planning/ Project Management

We use Asana and Google Drive to manage/plan projects. Once a Project Manager gets project **after champagne celebrations, complete the following:

— When you receive a project create the following:

  • Google Drive Main Folder

  • Google Drive Secondary Folders:

    • Pitch

    • Logistics (Contract, Budget)

  • Market Strategy Doc (Tabs should include: Plan, Content Calendar (if needed), Logins) ** Every client should have an Overall Marketing Plan in their folder

— Create Project in Asana:

  • Add Tasks that correspond with the secondary folders you made in Drive

  • Create to do’s lists (based on the marketing plan and assign tasks)


Design Requests

Please complete the request form for ANY design you would like completed. Nicole will then assign to the design time and add in Asana where you will communicate about it’s status etc.


Calendars

We use Google Cal. We all have different calendars and access to one another's to create meetings.


Accounting Process

Let's just say there are two kinds of people in the world: those who label their photoshop layers and those who don’t. We definitely subscribe to labels.


We use Wave App to track our accounting.

Expenses: expenses must be submitted by the 1st Tuesday of every month through the Drive > GOODWORK_Accounting


Payment: we pay our contractors monthly on the 15th of the month or upon receipt of payment from the client.



Invoicing Process

Complete the Invoice Form. It will be sent to Bethany and completed by your desired time.


Incorporating Your Company

Associates: We suggest that you incorporate yourself as you will function as a “contractor” with GOODWORK and will have the ability to write-off your expenses etc. by making yourself a corporation.



Working with Clients

100% or nothing.


Clients are our partners and we only take on clients that have the capacity to carry the project on once our role is complete. We collaborate with our clients and take it one more level by offering resources to ensure that is a reality.


Good clients are lost, not stolen. Let’s just say, our Loss Prevention department is really bored because we don’t lose any clients. We are very particular about who we partner with in the first place, honest about our offerings and whose values align with our. We work on a referral basis for a reason. Like attracts like.


Outline of our ideal client?


New Client Process

Rules of Information Flow

  • There is one point of contact for the client and everything runs through them: delivering design packages, invoices, day-to-day communication etc.


The Process

  1. Client reaches out to work with us

  2. Client to complete whichever Intake forms apply:

  1. GW Completes Pitch Document and quotes on work that needs to be completed

  • Create Folder in Drive with the following naming conventions:

  1. Folders: ALL CAPS *yes, as if you were yelling

  2. Organization: Client Name (main title) > Client Name_Function (secondary titles) > Documents (use as much description as you feel necessary)

  • Create the following Folders

    • Google Drive Main Folder

    • Google Drive Secondary Folders:

      • CLIENT_ PITCH

      • CLIENT_ LOGISTICS (Contract, Budget)

  1. Client loves it all and approves

  2. Complete the following for internal logistics *BG will create within 2 days and get back to you to send:

  1. Meet as a team to determine who will handle what portion of the project

  2. Create  the Market Strategy Doc (Tabs should include: Plan, Content Calendar (if needed), Logins) ** Every client should have an Overall Marketing Plan in their folder

  3. Create additional folders in Drive, may include:

  • CLIENT_DESIGN

  • CLIENT_SOCIAL MEDIA

  1. Create Project in Asana:

  • Add Sections that correspond with the secondary folders you made in Drive

  • Create Task lists (based on the marketing plan, assign tasks with dates)

  1. Once each task is complete it will go to the Project Manager to send to the client. The project manager will also be responsible to complete Invoice Requests monthly.


Logo/Branding Process

* this can be communicated to clients


Our Branding Process: Our approach to branding is the same as our approach to… well, everything. We believe in asking a lot of questions (in case you missed that) upfront and sticking to a process.


  1. We present logo options in black and white - you have to love your logo in the most simple form

  2. We present color options

  3. We present options of everything working together

  4. We create business cards and any other required design elements

  5. We create a brand guide that includes: logo, colors, typeface and logo use *this is always the last step after all of your design elements, website etc. is complete


Note: if at any phase we need to present more options, we do! We want you to love it and will present options until we get there. Another Note: we usually get it right the first time.


Website Process

* this can be communicated to clients


Our Website Process: Our approach to creating your website is the same as our approach to… well, everything. We believe in asking a lot of questions (in case you missed that) upfront and sticking to a process.


  1. We create an outline for your website and send to you to fill in all missing information

  2. We gather all existing assets we need from you

  3. We have a photoshoot to create website content for you *when necessary

  4. We create the first draft of the website using the exact content from the outline we created together

  5. You give your feedback on the site

  6. We make adjustments and get your final approval to GO LIVE!


Social Media Process

* this can be communicated to clients


Our Social Media Process: Our approach to updating or launching your social media is the same as our approach to… well, everything. We believe in asking a lot of questions (in case you missed that) upfront and sticking to a process.


  1. We create your Social Media Strategy

  2. We go through this with you and schedule a photoshoot

  3. We create assets based on the aforementioned strategy

  4. We program the launch of these for you in the best programs/platform

  5. Training Time- you (or the appropriate person) will receive a 2- hour training for how you can maintain your social channels





Office Rules

COMMUNICATION

— Keep it to email when discussing work please (or the GOODWORK Group Chat)

— If there is a problem — go directly to the source. If it is still not resolved, loop in another team member.