Granville Island Brewing opened a Peach Sour Sample Shop for over 2,000 attendees to take part in a sensory sample experience of the NEW Peach Sour. Visitors were invited to taste, smell and see the Peach Sour beer in new ways. We are proud to say that GOODWORK concepted, designed, built, photographed, partnered to promote and managed the entire experience.
Attendees were invited to share their “Fresh Takes” through a moment of reflection; attendees chose from the fruit stickers phrases they most connected with to place on the peach wall. The build also included a custom bubble wall, retail store and “Fresh” photo op.
