Giphy’s, Instagram Stories and release strategy for Mealshare’s: Tonight for Tomorrow Campaign.
Tonight for Tomorrow is one night where guests are encouraged to DINE OUT and DO GOOD. For every $1 spent dining out on May 8th, supporting restaurants would donate $1 to Mealshare. Our goal was to create easy-to-share assets for restaurant partners, ambassadors and Mealshare that would encourage guests to - you get it by now - dine out.
Obviously, we went GIF forward. We love GIFs and are passionate about both the pronunciation of the word and the effectiveness of a good Giphy pack. $103,604 was raised for Mealshare. BOOM.