Black Metal Hub — an online QVC style store with 50 all black products was created to celebrate and promote Weezer's release of The Black Album. The witty copy, product creation, website, video and photo assets were created for their oldest fans to catch every reference and for their new ones to be a part of this online pop-up experience. The store was up for a week, promoted on the band's social channels and beloved my the media (we'll prove it).

We can't tell you all the secrets to our success with this one, but we can send you our black slime recipe.